Hi, I’m Lucie. I’ve been a product manager for 15 years, mostly in ed tech and pharma. In both of those industries a bad product decision lands on real people, whether that’s a student trying to learn or a patient relying on their treatment. I like the stage where the problem is still fuzzy, and my job is to work out what’s actually worth building and get the team behind it.

Outside my day job, I run Wildly Nice with my partner Chris. We make playing cards featuring Australian birds. Chris is the illustrator and the creative side, and I look after the business: pricing, positioning, launches, retail partners and working out where the cards should be sold. It’s a small business, so every decision I make shows up in our sales and in what customers tell us. That’s a quicker and more honest feedback loop than I usually get at work, and it’s made me a better product manager.